If Essaouira could become one of the flagship destination of tourism in Morocco, it is undoubtedly thanks to the Festival Gnaoua and World Music.
This unique musical event in Morocco and in the world, was born for the first time in 1998. This essential event for Essaouira and for Moroccan musical culture
For more than 20 years, the Gnaoua and World Music Festival has been able to highlight the traditions of Essaouira and shine abroad a particularly vibrant ancestral music.
This allowed Gnaoua music to spread beyond the borders of the Kingdom .